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SEO (Search Engine Optimization) and How it is Beneficial for your Business

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Tired and frankly a bit thirsty too, I was sitting at a bar near my office and overheard an interesting conversation on the topic of SEO between two guys sitting adjacent to me. Since I did not know their names, let us just call them “first” and “second” guy. Well, it seems the first guy refurbishes diesel fuel injectors. He had just started his workshop a few months back and had now also paid some Indian company $250 to setup a website. Purpose of the website was to facilitate prospective customers to send defective fuel injectors to him and he would repair them and send them back to the customer. Fees to be paid online. Apparently, brand-new fuel injectors are very expensive. Problem it seems was that despite the website being online for over a month, he had so far not received even a single query. To which, the second guy who I assume had some IT background, asked “did you do a search engine optimization”. “I need to get the search engine optimized?” asked the first guy. I realized
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Importance of Social Media Marketing to grow your Business

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When you put up a billboard, the most important point you would consider would probably be the location. To receive maximum bang for your buck, you would probably want the billboard to be located where it will receive maximum number of eye-balls. These days however, with billboards popping up all over the place, and drivers concentrating more on the vehicle ahead, do they even notice your billboard? Ask yourself how many billboards do you notice? Now login in to your Facebook account and scroll down a bit. There, an advert right in the middle and you did notice it didn’t you? You noticed it for two reasons; one being that the advert was in the middle of your nose so to speak and the other reason being, at some point in the recent past, you were interested in that or similar product. Am I right? Now, imagine instead of that product being advertised, it was your product or service that was being advertised. Now you realize the importance of Digital And Social Media Marketing to grow
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Digital Marketing and Its Benefits

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Digital marketing is any form of marketing that takes place without the use of print media i.e. printed newspapers, magazines, leaflets, pamphlets, brochures, billboards and signages. These days, Digital Marketing Services has sky-rocketed because the number of avenues has jumped. Earlier it was just the websites with banners and small adverts strategically placed on them. A bit later into the timeline, search engines began auctioning keywords. Then came along Facebook, Twitter and dozen other social media platforms. The latest are the apps that run on cell phones. So, there you have it, there are numerous avenues of digital marketing and this in turn means you can pick and choose between them in terms of cost and effectiveness of delivering your ad message to your target audience. The increase in the number of avenues for digital marketing has resulted in a lot of competition i.e. digital platform owners chasing the same set of advertisers. Naturally, prices are very c
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Benefits of Outsourcing Customer Support Service

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Allen, an electronic engineer by profession, designed a watering system for his garden. It was so successful that neighbours too requested he install similar systems in their garden as well. One thing led to another and soon Allen opened up shop on eBay – the online retail store. These products were designed to automatically start at pre-determined times of the day and stop after pre-determined duration. All these timings could be manually adjusted by the user. Moreover, it could also be remote controlled – in case the plants needed an extra squirt of water for a particularly dry day. After a slow start, Allen’s business on eBay soon took off. From roughly two orders per week, he began receiving two orders or more per day. As you can realize, all his time was dedicated to making the product. He had no time left to answer online queries or to even answer the phone for customers who needed a bit of help when trying to set up the timing. In an effort at outsourcing Customer
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Outsource vs Insource: What is Best for Your Organization?

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Every business entity has a profit motivation and maximizing profits or increasing profits year on year is the prime goal. Of course, while making profits there might be a set of ethics that the business owners choose to follow. But that’s a different issue one that we will not be covering in this topic. When running a business and trying to maximize profits, not everything can be viewed thru the prism of costs. There will be a majority of tasks that can easily be outsourced leading to a huge reduction in the operating costs of the business. So, to outsource or insource? There are certain types of jobs that are easily outsourced. For example, Customer Service Support , online support via chat, sorting emails, replying to emails, online restocking, transcriptions, scanning, photo-to-text, populating databases, data analysis, data mining, creating technical manuals, creating eBooks, audio books, circuit diagrams and so forth. These are typically administrative support roles. Insourcin
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Benefits of Outsourcing Bookkeeping Services

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When Axe Networking Corp was sued for breach of contract, the result was so financially damaging that the owners had to seek refuge under chapter 11 and subsequently had to restructure their company. During the restructuring process, they took a close look at staff that were really necessary and work that could be outsourced and got done cheaply. During the pre-chapter 11 days, despite extensive automation, they had eight people working in their accounting section. Half of these were simply recording daily expenses and keeping track of costing and inventory. “Bookkeeping” or more commonly known as accounting is one of the easiest jobs for outsourcing. The CEO Alex, of Alex Networking Corp (as it was renamed post chapter 11), began researching the possibility of outsourcing bookkeeping. Anything to reduce cost. With the intention of outsourcing the bookkeeping section, Alex began communicating with several Asian based companies that provided virtual staffing services and
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Impact Of Digital Marketing On Your Business

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Just to clarify, the term ‘Digital Marketing’ refers to anything done online or TV that helps your business grow. It may be new product images or discount sale announcements posted on social media or, active online advertisements. Anything in the digital space that helps drive traffic to your website(s) is digital marketing. There are two ways to market your online Business; Search Engine Optimization ( SEO ), and digital marketing. The former is called “organic”. It is time consuming to implement and the results accrue over a period of time but they last for a couple of months at least. The latter, is instantaneous and depending on how and where it is done, it can cost you almost nothing. For e.g. you post a cleverly done “50% discount sale” on your Facebook page and the product you are selling is popular. Your post (depending on number of followers or whether put in a group), could lead to instant sales. It has cost you nothing. In reality however, the above scene is
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