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Tired and frankly a bit thirsty too, I was sitting at a bar near my office and overheard an interesting conversation on the topic of SEO between two guys sitting adjacent to me. Since I did not know their names, let us just call them “first” and “second” guy. Well, it seems the first guy refurbishes diesel fuel injectors. He had just started his workshop a few months back and had now also paid some Indian company $250 to setup a website. Purpose of the website was to facilitate prospective customers to send defective fuel injectors to him and he would repair them and send them back to the customer. Fees to be paid online. Apparently, brand-new fuel injectors are very expensive. Problem it seems was that despite the website being online for over a month, he had so far not received even a single query. To which, the second guy who I assume had some IT background, asked “did you do a search engine optimization”. “I need to get the search engine optimized?” asked the first guy. I realized ...

Just to clarify, the term ‘Digital Marketing’ refers to anything done online or TV that helps your business grow. It may be new product images or discount sale announcements posted on social media or, active online advertisements. Anything in the digital space that helps drive traffic to your website(s) is digital marketing. There are two ways to market your online Business; Search Engine Optimization ( SEO ), and digital marketing. The former is called “organic”. It is time consuming to implement and the results accrue over a period of time but they last for a couple of months at least. The latter, is instantaneous and depending on how and where it is done, it can cost you almost nothing. For e.g. you post a cleverly done “50% discount sale” on your Facebook page and the product you are selling is popular. Your post (depending on number of followers or whether put in a group), could lead to instant sales. It has cost you nothing. In reality however, the above scene is...

Annie purchased an item from a website. This item had to be imported by the seller and as luck would have it, the item was delayed at the customs warehouse due to procedural wrangles. As far as Annie was concerned, her purchase was not fulfilled because it failed to be delivered at her address on expected date. The seller begged her to grant a one-week extension which she did. Unfortunately for the seller, the customs officials were not in a helpful mood and the item continued to languish at the warehouse. Annie, unwilling to wait any longer, called customer support and requested for a refund which; the seller instantly granted. Most sellers would have argued that delays due to custom procedures are routine. Very few sellers would think “so whose fault is it? Why should the customer suffer the delay?” Sometimes a package might go missing in transit. The seller needs to sort it out with the shipping agency using the sellers own time and not at the expense of the customer...

Well, bookkeeping is required not because the rule book says so or the not-so-friendly tax officials say so; well that too, but bookkeeping is required to know in which direction the business is heading. Confused? Don’t be, this will be explained right away. A business, whether corporatized or not, big, or just a single person run entity known as sole trader or sole proprietor, needs to know whether the business is staying afloat or sinking. One might think that is easy; because at the end of the day, if there’s money in your pocket you have succeeded right? Well, as the saying goes, this is much deeper than that. What bookkeeping really is about: It is about the numbers and no; we don’t mean the betting game. Every business irrespective of size has lots and lots of hidden costs all of which need to be “captured” and “noted” in a book. Say you went to the mayor’s office (or not), to get a form seeking to start a business Outsourcing Solutions . You might not think much ...

Anyone running an online store knows the pains of providing customer service. No matter how eloquent the “Terms and conditions” or “FAQ” document provided on the site, customers will ask questions and also do things in ways you never anticipated. Some poorly informed entrepreneurs think that doing away with Outsourcing Services is the answer. But think about this; why is amazon so successful? Anyone who has been buying at Amazon will tell you that Amazon’s automated and human supported customer service is perhaps the best in the World. Customer service is about being pro-buyer; not pro-seller like most other sites especially the Chinese ones. If you’ve bought anything from Chinese sites and ended up with a bum product (or no product), you know what we mean. Awesome customer service drives in more customers because trust is everything. When buyer complaints are instantly attended to in a manner that favours the buyers, you build trust. You may have to except product...

Without doubt, Amazon is the World’s largest online mall. Starting out as a single online retail giant via their website Amazon.com and operating out of USA, today, Amazon is using country based TLDs to create dozens of branches spread out in different locations of the globe. We call it an online Mall because each of Amazon’s websites is made up of hundreds of local retailers. Each retailer individually buys products and sells them on the Amazon website. Being famous, Amazon is perhaps the best location to sell your goods. There are hundreds of rags to riches stories of how people who started by borrowing a few hundred dollars are today making hundreds of thousands a year in profits selling goods on Amazon. As business grows, it becomes impossible to keep track of everything that is happening. Here then are the top 10 reasons to outsource your Amazon Vendor Support Customer Service in 2020: 1. Thousands of dollars in sales every hour requiring thousands of goods to be couri...