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Tired and frankly a bit thirsty too, I was sitting at a bar near my office and overheard an interesting conversation on the topic of SEO between two guys sitting adjacent to me. Since I did not know their names, let us just call them “first” and “second” guy. Well, it seems the first guy refurbishes diesel fuel injectors. He had just started his workshop a few months back and had now also paid some Indian company $250 to setup a website. Purpose of the website was to facilitate prospective customers to send defective fuel injectors to him and he would repair them and send them back to the customer. Fees to be paid online. Apparently, brand-new fuel injectors are very expensive. Problem it seems was that despite the website being online for over a month, he had so far not received even a single query. To which, the second guy who I assume had some IT background, asked “did you do a search engine optimization”. “I need to get the search engine optimized?” asked the first guy. I realized ...

There was a time when humans physically exchanged one goods for another. Goods itself was the currency. This of course was known as the ‘barter trade’. Then kingdoms came to be established and Kings and Queens printed coins. These became currency and were used to purchase goods. Trade flourished because you no longer had to keep currency in the form of goods. This revolutionised industry and the market place. Today, yet another revolution has occurred; the e-commerce revolution has taken place. Thanks to the internet, the traditional brick-and-mortar Digital Marketing of yesterday have copied themselves and setup branches in cyberspace. Some solely traded in cyberspace. It is estimated that by the year 2020, roughly $27 Trillion worth of trade will take place via the internet. Thanks to e-commerce, tens of thousands of websites have sprung up. Entire supermarkets and malls have sprung up into cyberspace. Real estate space is not a constraint. A bunch of traders can bandy t...