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Tired and frankly a bit thirsty too, I was sitting at a bar near my office and overheard an interesting conversation on the topic of SEO between two guys sitting adjacent to me. Since I did not know their names, let us just call them “first” and “second” guy. Well, it seems the first guy refurbishes diesel fuel injectors. He had just started his workshop a few months back and had now also paid some Indian company $250 to setup a website. Purpose of the website was to facilitate prospective customers to send defective fuel injectors to him and he would repair them and send them back to the customer. Fees to be paid online. Apparently, brand-new fuel injectors are very expensive. Problem it seems was that despite the website being online for over a month, he had so far not received even a single query. To which, the second guy who I assume had some IT background, asked “did you do a search engine optimization”. “I need to get the search engine optimized?” asked the first guy. I realized ...

Great customer support begins with actually having staff 24 x 7 or at least for the major part of the day; to assist customers in need of assistance. You are about to buy a product and then a question enters your mind, you say to yourself; “wait a minute, this is a Chinese product - does it any warranty?”. If the description is silent on the issue the customer will do one of two things; either not buy the item or look for the handy live chat button. Scene two: A customer has just received a product they purchased but it is not what was expected. The furious customer visits the site and looks for the customer support. In this case, Live chat acts like a safety release valve. The customer support can find out the problem and gently steers the customer towards an acceptable solution of E-commerce service . Quick redressal ensures that the business retains the customer. So, Tip 1 is to have a live chat button. Live human support can not only assist a customer during purc...