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Tired and frankly a bit thirsty too, I was sitting at a bar near my office and overheard an interesting conversation on the topic of SEO between two guys sitting adjacent to me. Since I did not know their names, let us just call them “first” and “second” guy. Well, it seems the first guy refurbishes diesel fuel injectors. He had just started his workshop a few months back and had now also paid some Indian company $250 to setup a website. Purpose of the website was to facilitate prospective customers to send defective fuel injectors to him and he would repair them and send them back to the customer. Fees to be paid online. Apparently, brand-new fuel injectors are very expensive. Problem it seems was that despite the website being online for over a month, he had so far not received even a single query. To which, the second guy who I assume had some IT background, asked “did you do a search engine optimization”. “I need to get the search engine optimized?” asked the first guy. I realized ...

Well, bookkeeping is required not because the rule book says so or the not-so-friendly tax officials say so; well that too, but bookkeeping is required to know in which direction the business is heading. Confused? Don’t be, this will be explained right away. A business, whether corporatized or not, big, or just a single person run entity known as sole trader or sole proprietor, needs to know whether the business is staying afloat or sinking. One might think that is easy; because at the end of the day, if there’s money in your pocket you have succeeded right? Well, as the saying goes, this is much deeper than that. What bookkeeping really is about: It is about the numbers and no; we don’t mean the betting game. Every business irrespective of size has lots and lots of hidden costs all of which need to be “captured” and “noted” in a book. Say you went to the mayor’s office (or not), to get a form seeking to start a business Outsourcing Solutions . You might not think much ...