Impact Of Digital Marketing On Your Business
Just to clarify, the term ‘Digital Marketing’ refers to anything done online or TV that helps your business grow. It may be new product images or discount sale announcements posted on social media or, active online advertisements. Anything in the digital space that helps drive traffic to your website(s) is digital marketing. There are two ways to market your online Business; Search Engine Optimization ( SEO ), and digital marketing. The former is called “organic”. It is time consuming to implement and the results accrue over a period of time but they last for a couple of months at least. The latter, is instantaneous and depending on how and where it is done, it can cost you almost nothing. For e.g. you post a cleverly done “50% discount sale” on your Facebook page and the product you are selling is popular. Your post (depending on number of followers or whether put in a group), could lead to instant sales. It has cost you nothing. In reality however, the above scene is